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Summary | 3 Annotations
這波大變革後,漢堡王決定改變過去the King訴求的「惡搞、無厘頭形象」,讓品牌形象回歸「食物的美味本質」,接下來的CF、產品包裝、行銷活動中,漢堡王更加強調「原料」和「餐點」本身了。
2019/04/05 08:01
為什麼Burger King要捨棄多年經營的the King形象?
2019/04/05 08:02
the King各種充滿話題的玩笑和惡作劇,專注於和主要消費族群(年輕男性)溝通,與麥當勞做出了市場區隔,看似是成功的策略。
2019/04/05 08:02