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Summary | 5 Annotations
成功的主要關鍵,就是產品的名稱取對了
2017/10/24 01:42
2017/10/24 01:42
義美厚奶茶則使用「品牌名」+「特色」+「產品名稱
2017/10/24 01:42
義美與通路商建立起良好的關係,也會使通路商全力協助義美進行銷售。
2017/10/24 01:43
義美除了持續擴層品牌的核心價值,並在產品設計、顧客知覺價值、通路關係經營、保障供應商利益與激勵員工展現出厚道的一面,都造成媒體競相報導,成功的關鍵來自於義美的厚道行銷學。
2017/10/24 01:44