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Summary | 12 Annotations
 In 2016, instant messaging and texting (e.g. SMS and chat apps) made up 35% of communication, globally, according to Deloitte, up from 29% in 2014
2017/01/09 02:40
Chat apps are replacing email as the preferred mode of business-to-consumer interaction.
2017/01/09 02:42
Several trends that have emerged over the past 18 months or so point to the decline of email as the primary mode of communication in the workplace
2017/01/09 02:42
Chat apps provide an appealing alternative to email by offering superior data security. For example, following Hillary Clinton's notorious email scandal, her staff began utilizing Signal, a highly secure chat app that encrypts data automatically.
2017/01/09 02:44
A compromise is to allow users to choose when they encrypt their messages. Here are two examples:
2017/01/09 02:44
Google Allo, Google’s new chat app with baked-in Google Assistant lets users choose to turn on end-to-end encryption for their correspondence.
2017/01/09 02:45
Facebook Messenger recently added support for opt-in ephemeral messaging, called Secret Messages
2017/01/09 02:45
Email is a powerful tool for marketers in reaching consumers. Around 50% of participants of Adobe’s survey noted that email was their preferred mode of receiving marketing material.
2017/01/09 02:45
people are using it as a storage and filing system, making it easier for them to quickly access important information
2017/01/09 02:46
But is email the next legacy technology to fall prey to obsolescence? The short answer is no. However, it's worth looking more closely at shifting user behavior when it comes to online communication — whether it's at home, on-the-go, or in the workplace. 
2017/01/09 03:09
Among these three modes of communication, chat apps are making the biggest waves, largely because they over-index in terms of total number of users and engagement rates. For context, chat apps like WhatsApp and Facebook Messenger rival email hosts like Google in terms of users, with each reporting over 1 billion people using their services at least once each month. Moreover, combined, the top four chat apps boast more than 3 billion monthly active users globally, surpassing the top four social networks. 
2017/01/09 03:09
Chat apps like Slack offer employees the ability to engage with multiple colleagues at one time as well as instantly upload and share documents and files without having to leave the app, potentially enhancing productivity.
2017/01/09 03:09