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Summary | 33 Annotations
Placements are now grouped by how people will experience your ad across platforms
2019/08/06 11:15
, it can also be the most expensive in terms of cost per mille (CPM)
2019/08/06 11:15
which is a measure of how much it costs per 1,000 ad impressions.
2019/08/06 11:15
this is now the second most effective placement option if your target audience is active on Instagram
2019/08/06 11:16
Ads in Marketplace also appear in the news feed. It’s not currently possible for an ad to only appear in Marketplace.
2019/08/06 11:16
Marketplace is a great option for eCommerce companies that know that their target audiences shop for local deals on low- to mid-price items.
2019/08/06 11:17
your ads appear in the video feed on Facebook—specifically, the suggested videos feed and the Facebook Watch feed.
2019/08/06 11:18
This is a great placement option when you’re running video content to cold audiences alongside the Facebook and Instagram feed placements.
2019/08/06 11:18
to people browsing on desktop only.
2019/08/06 11:18
Facebook right column is one of the least used placements
2019/08/06 11:18
This placement is best used for remarketing campaigns targeting hot audiences of website traffic
2019/08/06 11:19
When people click on an ad, they’ll be sent to a detailed view within Messenger that shows your full ad with your call-to-action (CTA) button, which directs users to the link destination you set when creating your ad.
2019/08/06 11:20
(9:16),
2019/08/06 11:21
your ads will appear before, during, or after video content.
2019/08/06 11:21
The Facebook in-stream videos placement allows you to deliver 5- to 15-second video ads to people watching videos on Facebook and through the Audience Network.
2019/08/06 11:21
One of the issues with the in-stream placement is that you’re interrupting someone who has already taken an action to watch a video; therefore, your engagement rate won’t be as high
2019/08/06 11:22
This placement can only be used to target a very specific warm audience of people who have previously engaged with you via Messenger.
2019/08/06 11:23
Facebook gives you a minimum bid to get delivery with the placement and it varies massively by country. In the U.S., the recommended bid is $30 CPM.
2019/08/06 11:23
contextual space
2019/08/06 11:23
an ad within a piece of content, and in this case, it relates to the Facebook Instant Articles placement
2019/08/06 11:24
you’re interrupting someone when they have already engaged with a piece of content in the news feed
2019/08/06 11:24
Your engagement rate will be lower
2019/08/06 11:24
It can be used for hot audiences—website remarketing campaigns—alongside the right column and feeds placements.
2019/08/06 11:24
Your ads appear as videos that people can watch in exchange for a reward in an app, such as in-app currency or items.
2019/08/06 11:24
You won’t see a high conversion rate compared to the other placements.
2019/08/06 11:25
If you’re running a campaign with the Video Views objective, you want to use the feeds placement for Facebook and Instagram, as well as suggested video—that’s it.
2019/08/06 11:25
remove the Audience Networ
2019/08/06 11:26
using the Traffic objective
2019/08/06 11:26
For peak campaign performance, you want to use the feeds placement on both Facebook and Instagram, and the Stories placement.
2019/08/06 11:26
use Automatic Placements.
2019/08/06 11:26
Conversions objective
2019/08/06 11:26
Facebook is forced to send your reach to only the most effective placements at generating that action.
2019/08/06 11:27
remove low-value options such as the Audience Network and contextual placements.
2019/08/06 11:28