The website uses cookies to optimize your user experience. Using this website grants us the permission to collect certain information essential to the provision of our services to you, but you may change the cookie settings within your browser any time you wish. Learn more
I agree
Summary | 3 Annotations
2003年推出”the King”後,就以「無賴、搞怪、Kuso、不正經」作為行銷調性
2019/04/04 01:03
2019/04/04 01:03
刻畫了漢堡王年輕、KUSO的品牌形象,也十分符合目標族群 – 年輕男性的喜好。但也有美國評論家說到,the King溝通的訊息與漢堡王的產品分離了
2019/04/04 01:03