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Summary | 3 Annotations
2003年推出”the King”後,就以「無賴、搞怪、Kuso、不正經」作為行銷調性
2019/04/04 01:03
這些行銷活動
2019/04/04 01:03
刻畫了漢堡王年輕、KUSO的品牌形象,也十分符合目標族群 – 年輕男性的喜好。但也有美國評論家說到,the King溝通的訊息與漢堡王的產品分離了
2019/04/04 01:03