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Pascali Semerdjian Arquitetos Employs Wood, Stone, and Metal for a Festive São Paulo Home

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Summary | 11 Annotations
The unassuming glass facade could easily pass as an office building. But the 1970’s structure in Jardins, an upscale neighborhood in São Paulo, Brazil, that’s rife with restaurants, galleries, and concept stores is actually a residential high-rise housing 30 window-wrapped apartments. Among them is a 4,100-square-foot aerie recently remodeled for a young family by local firm Pascali Semerdjian Arquitetos.
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“The husband and wife were upgrading to a bigger space for their growing brood,” Semerdjian begins. The project necessitated a gut renovation and took 18 months to complete. “We demolished everything in order to give our clients a clean slate—fertile land for creation,” Pascali adds.
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“Rather than look to existing references, our clients were more interested in designing something unique and exclusive,” Semerdjian explains. “They were also very clear about their needs but empowered us to decide how best to achieve them.”
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“The bookcase has become the spirit of the whole project,” Semerdjian says. “We strive to conceive one strong element that makes a space memorable.”
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“We used a lot of wood,” Semerdjian admits, “not only for its local abundance and cozy quality but also because we all just love it.”
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“I fell for the wood’s beautiful irregular patterning and thought it would make a singular and welcoming portal,” he recalls. So he bought the slab on the spot, then had it cleaned and polished.
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“We used metal in a discreet way, like jewelry,” Pascali states.
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“We mixed different styles and periods, but all the elements share a simpatico language,” Semerdjian says.
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“But we also threaded red-pink tones throughout,” Semerdjian says, referring to the living area throw pillows and the coppery reflections all around. The scheme’s balance of fun and function, elegance and quirk, are utterly fitting for this young family on the move.
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Project Team: Linda Mattoli; Leopoldo Schettino: Pascali Semerdjian Arquitetos. Laer: Structural Engineer, MEP, Civil Engineer, General Contractor. La Lampe: Lighting Consultant. Arali Móveis; Móveis E Decorações Russo; Ornare; Plancus: Woodwork. Di Mármore: Stonework. Dix Arte E Metal: Metalwork. Tresuno: Concrete Work. Oscar Ono: Floor­ing Contractor.
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Product Resources: From Front: Moooi: Chandelier (Dining Area). Carl Hansen & Søn: Chairs. BD Barcelona Design: Table. Cappellini Through Micasa: Barstools. Through DPOT: Chairs (Living Area). Foscarini: Table Lamps (Living Area), Pendant Fixture (Breakfast Room). OVO: Chairs (Breakfast Room). Knoll: Table. Casa Franceza: Flooring. Vitra: Clock (Break­fast Room), Chair (TV Room). Silestone: Custom Vanity Material (Powder Room). Deca: Sinks, Sink Fittings (Powder Room, Bathroom), Toilet (Powder Room). Moroso: Sofa (TV Room). Flos: Lamp. Herman Miller: Chairs (Bedroom). Louis Poulsen: Desk Sconce. Through Marché Art De Vie: Coat Hanger. Lumini: Bed Sconce. Throughout: Arthur Decor: Custom Curtains.
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