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Summary | 5 Annotations
Here is a simplistic view of what goes on behind the scenes and how advertisers are charged for their ads
2019/08/25 09:34
DoubleClick Search is primarily used by advertisers to manage their ads on multiple Search Engines
2019/08/25 13:57
DoubleClick Bid Manager is used to manage Display Ads across the Google Display Network and Real-Time Bidding platforms
2019/08/25 13:57
DoubleClick Ad Exchange is like the New York Stock Exchange where ad inventory is bought and sold
2019/08/25 13:57
Data layer is another key concept you should know. This component is what makes Google Tag Manager such a powerful too
2019/08/25 13:58