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NYCxDESIGN's Poster Campaign Helps to Re-energize New York City

October 12, 2020
By Colleen Curry

It turns up at some point during time spent in the five boroughs. The late Milton Glaser’s heart-symbol version of the official state slogan: “I Love New York.” Created in 1976, the iconic graphic delights and inspires to this day. With a similar goal in mind, NYCxDESIGN, the annual festival operated by SANDOW, in partnership with the New York City Economic Development Corporation, launched “An Ode to NYC,” a poster campaign that debuted digitally in June, a month after the event—a series of trade shows, exhibitions, panels, and parties—
normally takes place (but, of course, didn’t this year). The campaign returns this fall, but this time in three dimensions, citywide, prompted by the need to uplift in the wake of the COVID-19 pandemic. “We see it as a meaningful and important theme of our current times,” NYCxDESIGN program
director Valerie Hoffman says.

Kelly Marshall, untitled. Image courtesy of NYCXDESIGN.

For the physical iteration, she and her team enlisted the creativity of 18 designers, some of whom are representing partner organizations ICFF, WantedDesign, Design Pavilion, and the Female Design Council. For most of October, their 18-by-24-inch
posters will be displayed all around Manhattan and beyond, from the New York Design Center in Murray Hill and Artistic Tile showroom in the Flatiron District to digital locations inside the Oculus in FiDi and aboard the NYC Ferry. The designs can also be purchased at the Poster House in Chelsea, with proceeds benefitting the Black Artists + Designers Guild.

Suzanne Tick, InSight from Above. Image courtesy of NYCXDESIGN.
Carol Bentel, on behalf of ICFF, New York Style. Image courtesy of NYCXDESIGN.
Sara Bengur with Véronique Gambier, Home is Where the Heart Is. Image courtesy of NYCXDESIGN.
Alison Rose, Euclid Takes the E Train. Image courtesy of NYCXDESIGN.
Lori Weitzner, New York: In Full Color. Image courtesy of NYCXDESIGN.
Giona Maiarelli, on behalf of Design Pavilion, New York Forever. Image courtesy of NYCXDESIGN.
Leyden Lewis, The Black Heart Thrives. Image courtesy of NYCXDESIGN.
Harry Allen, on be­half of Design Pavilion, untitled. Image courtesy of NYCXDESIGN.
Lora Appleton, on be­half of the Female Design Council, Womxn In Design. Image courtesy of NYCXDESIGN.
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Summary | 3 Annotations
The late Milton Glaser’s heart-symbol version of the official state slogan: “I Love New York.” Created in 1976, the iconic graphic delights and inspires to this day.
2020/10/13 12:14
The campaign returns this fall, but this time in three dimensions, citywide, prompted by the need to uplift in the wake of the COVID-19 pandemic. “We see it as a meaningful and important theme of our current times,” NYCxDESIGN program director Valerie Hoffman says.
2020/10/13 12:14
For most of October, their 18-by-24-inch posters will be displayed all around Manhattan and beyond, from the New York Design Center in Murray Hill and Artistic Tile showroom in the Flatiron District to digital locations inside the Oculus in FiDi and aboard the NYC Ferry. The designs can also be purchased at the Poster House in Chelsea, with proceeds benefitting the Black Artists + Designers Guild.
2020/10/13 12:14