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38 articles
My Web Markups - rueili
  • Clickthrough rate – how many people visit your site from a SERPs entryBounce rate – how many people bounce a short time after following a SERPs entry to your site. A quick bounce means they didn’t get what they wantedDwell time – how long they stick around on your site after arriving. Clearly, longer is better, as it means your site delivered what they wanted
  • That’s because content that’s more than 2000 words long tends to get more top ten places in SERPs
  • Google’s artificial intelligence search ranking algorithm. The company calls it RankBrain, and it’s all about user experience.
  • Inbound links – links coming to your site from external web pagesOutbound links – links from your web pages to external sourcesInternal links – links within your site to your own content
  • a person
  • position of your content on search results pages (SERPs)
  • search bots or spiders
  • 95% of people only look at the first page
  • it’s important to create links to authoritative sites relevant to your topic
  • Often, you will find authoritative content when researching a content topic. Then you just need to make a note of it so you can add it to your content
  • quantity and quality
  • Navigational – when trying to find a particular siteInformational – when searching for the answer to a questionInvestigational – pre-purchase searchesTransactional – when searchers actually want to buy
  • authority, leads, and sales, but y
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28 annotations
  • Stop wasting time rummaging around looking for misfiled office papers. Learn to pull up any document you need in less than a minute, even if you’re out of the office, with nothing but a smartphone at your disposal. Dramatically reduce how much you pay for office space. Can skip going into to the office, but still retain the option to knock out any necessary work—even from a friendly, relaxed place (or, better yet, a sailboat in the Caribbean). Quickly and easily sign documents even when you have no printer handy (i.e. when you just walked into a hotel room and get an email with a document attached that you need to sign). Don’t pay paralegals to bates-stamp documents. Let your computer do this boring, tedious task 100 times faster, without a single mistake. For Free.
  • quickly zoom in on hard to read text in PDF pages. rotate PDF pages that were mis-scanned, and are flipped sideways. search for key text in a group of PDFs (indispensable at a deposition when need to find a key document in seconds). Probably the most important PDF skill for you to develop. tag key passages by highlighting them so you can find them quickly the next time you open that PDF. place virtual sticky notes on the page of a PDF document or a Westlaw case (sort of like the marginalia you write on the edges of papers you work with, but more powerful because they’re automatically organized for you) Use digital stamps to mark PDFS with phrases like “DRAFT” or “CONFIDENTIAL.” Or create your own stamps with whatever text you want to use. digitally sign PDF documents. Ever need to quickly sign a document someone emailed you? You can, and once you learn how you’ll use this feature to make your life a whole lot easier. Fill out PDF forms, quickly and easily. Even type onto PDF forms that you scan into your computer. Big time saver.
2 annotations
  • security firm Kryptowire said tens of thousands of mostly inexpensive Android phones, including the BLU R1 HD sold at Amazon from a Miami-based company that was selling rebranded Chinese phones, were secretly transmitting text messages, contact lists and call logs to servers in China
  • The CIA, FBI, NSA, and other intelligence heads are all warning against using Huawei and ZTE phones for risk of being spied upon
  • Lawmakers in the United States have placed Huawei and another Chinese manufacturer, ZTE, in the crosshairs over their reputed ties to the Chinese intelligence and military establishment
  • U.S. officials' concern is that their products could be conduits for Chinese espionage, both on a targeted and a grand scale. Both handset makers have denied any such complicity
  • Rep. Mike Conaway, R-Texas, introduced a bill to prohibit the U.S. government from purchasing or leasing telecom equipment from Huawei and ZTE
  • Huawei is trusted by governments and customers in 170 countries worldwide and poses no greater cybersecurity risk than any (communications) vendor, sharing as we do common global supply chains and production capabilities. We are committed to openness and transparency in everything we do
  • when Sen. Tom Cotton (R-Ark.) asked the heads of the CIA, FBI and four other intelligence chiefs to their raise hands if they would recommend that private American citizens use Huawei or ZTE products or services, none did
  • Such phones came preloaded with firmware managed by a company named Shanghai Adups Technology Co
  • Dean Cheng, senior research fellow for Chinese political and security affairs at the Heritage Foundation, says the mere fact that companies (such as Huawei and ZTE) are Chinese means they will "respond to recommendations and advice" — read pressure — from the central Chinese government
  • Even a venerable U.S. brand name such as Motorola is now owned by China’s Lenovo, which in September settled with the Federal Trade Commission over charges it shipped some of its laptops preloaded with software that compromised security
10 annotations
  • brings the kind of legal certainty that can be decisive in many business and administrative contexts
  • brings the kind of legal certainty that can be decisive in many business and administrative contexts
  • certain requirements must be met in order to enable the exact reproduction of content
  • essential that fonts must be embedded
  • The PDF/A standard aims to enable the creation of PDF documents whose visual appearance will remain the same over the course of time
  • correspondence, some of it of a contractual nature, is being sent by e-mail
  • most companies now have the need to operate some form of digital document storage and make use of so-called “Document Management Systems
  • an underlying problem with digital document archiving
  • most companies need to keep documents for many years
  • many documents in the legal industry that need to be retained for a long period of time
  • Opening old documents in brand-new programs doesn’t always work. The rate of success for the opposite direction (new documents in old programs) is even less encouraging
  • many users believe that the future of the format is guaranteed
  • digital archives have been using the pixel image format TIFF (Tagged Image File Format). This format digitises documents containing text and images pixel by pixel
  • relatively large file size and the fact scanned text documents saved as TIFF cannot be searched because they are only images
  • all established operating systems
  • only the new PDF/A standard can guarantee that users will be able to view exactly the same content as when their documents were created
16 annotations
  • I hate the fact that Adobe’s products are a monopoly at this point
  • Basically, Adobe gives you two choices – pay for one package at $20, or pay for the whole thing at $50. Everything else makes no sense
  • you must periodically download large updates
  • move to a completely different subscription-only model
  • When traveling without any Internet connectivity, the software will work for a limited amount of time (something like 30 days) before ceasing to work and requiring you to connect to the Internet
  • I am already considering alternatives at this point
  • At one point, Adobe executives decided to cease the development of Camera RAW on older versions of Creative Suite and only push those updates if you owned the latest version. So if you bought a new camera and wanted to be able to open up its RAW files, you had no choice but to upgrade
  • The Internet speed is simply not there yet to support such graphics-heavy applications
  • Adobe worked hard on adding new and useful features to lure people into upgrading
  • you will have to get a $20 per month subscription for using Photoshop alone (or $50 for the whole Creative Suite)
  • Because Adobe applications require a lot of computer resources, it is impractical to put everything into the cloud
  • it will make occasional requests over the Internet to Adobe.com to verify your subscription level
  • I think this is by far the most arrogant and selfish decision on behalf of Adobe
  • Since the data is stored completely on the cloud, you must have an active Internet connection in order to use it.
  • since you don’t own it, you cannot sell it. In the past, if you bought Photoshop and decided to get rid of it, you could transfer your license to another person and recover your investment
  • You lose access when you don’t pay
  • What Adobe has done instead, is offer some services (such has online storage and collaboration) that are accessible via the Internet and the rest of it is the same old Adobe Creative Suite that does not need the connection to the Internet
  • leaving no choice for current CS users that want to upgrade in the future
  • “extortion” – a forced migration to future upgrades, limited pricing choices and questionable future
  • If you choose to get a complete set for $50, it requires an annual commitment; otherwise, the pricing goes up to $75 per month
  • I was never forced to upgrade and did it only when I was interested in the new version and features
  • Although Adobe says that they are resetting passwords and sending notification email to the accounts that were compromised, Adobe could have missed your account (and I would not be surprised if they did)
  • When it comes to software, many companies today offer both packaged and SaaS versions, letting the customer choose what works for their needs
  • On October 3, 2013, Adobe reported that its security was breached and hackers were able to obtain private information including customer names, encrypted credit/debit card numbers, expiration dates and other private data for 2.9 million customers, all part of the Creative Cloud subscription model
  • What Adobe should have done, is give its customer two options
  • it is all about giving customers choice
  • keep a close eye on your credit card / debit card transactions and if you see any unauthorized transactions
  • Keeping customer data secure is a huge responsibility and Adobe should have tightened its data security before rolling out the Creative Cloud to the masses
  • evaluate the risk of exposing your credit card to such transactions
  • Lastly, there is no guarantee that this kind of breach will not happen again in the future – even Adobe admits that it is the “reality of doing business today”
30 annotations
  • Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264
  • Symantec recently highlighted Flash for having one of the worst security records in 2009
  • Adobe’s Flash products are 100% proprietary
  • We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now.
  • In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it.
  • there is an even more important reason we do not allow Flash
  • For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X
  • Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind
  • Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain
  • Apple has many proprietary products too
  • our thoughts on Adobe’s Flash products
  • Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests
  • It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms
13 annotations