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Summary | 6 Annotations
Today Instagram has 800 million active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Just check out the graph below
2018/05/29 06:38
Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.
2018/05/29 06:38
Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).
2018/05/29 06:39
Instagram does tend to skew towards a more youthful audience, with the largest percentage of users falling in the age range of 18-29 (55%), then between 30-49 years-old (28%).
2018/05/29 06:39
the majority of Instagram users live in urban areas (32%), 28% of users live in the suburbs, and 18% of users in the country.
2018/05/29 06:39
the average cost per click (CPC) for Instagram ads in Q3 ranged between $0.70 and $0.80.
2018/05/29 06:40