Text direction?

World's first food waste supermarket so popular it has to open second branch after 9 months

Every year more than 700,000 tonnes of food are wasted in Denmark

Click to follow
The Independent Online

The charity behind the world's first food waste supermarket in Denmark said the project has proved to be so popular that a second store has been opened.

Wefood, which sell produce at prices 30 to 50 per cent lower than they would normally cost, has enjoyed such tremendous popularity in Copenhagen that it has established a second location, this time in a trendy neighbourhood called Nørrebro, opening its doors in November.

Selling expired food is legal in Denmark as long as it is clearly advertised and there is no immediate danger to consuming it.

The project draws long line of both eco-conscious shoppers and individuals with limited budgets that shop on each day’s available products.

Per Bjerre from the NGO behind the market, Folkekirkens Nødhjælp, previously said: "WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country.

"Many people see this as a positive and politically correct way to approach the issue."

The products are donated by a range of suppliers.

Føtex, one of the biggest supermarket chains in Demark, is Wefood’s supplier for bread and other products. The surplus store also has agreements with importers of citrus fruits, butchers, and a producer of organic fruit and nut bars.


All available products dependent on the generosity from donors.

One weekday afternoon, customers were greeted by a mountain of Disney and Star Wars-branded popcorn, but the fresh fruit section had been reduced to a handful of rotting apples.

The supermarket is part of a Government initiative to reduce food waste in Denmark.

It came about after the Danish Minister of Agriculture and Food met with the general secretary of charity Folkekirkens Nødhjælp and the head of corporate responsibility at a major supermarket in the country.

“We think it is a new way of thinking about the problem of food waste,” a spokeswoman said.

Every year more than 700,000 tonnes of food are wasted in Denmark. After being open just six months, WeFood has received over 40 tonnes of food that would have otherwise been destroyed.

Food waste has become an increasingly hot topic in recent years, with several initiative launching across Europe.

Food and drink news

Food and drink news

  • 1/30 Healthy living makes us more inclined to binge, research suggests

    Gluten-free breads, dairy-free milks and other plant-based products have been some of the most favoured foods in British supermarkets this year. However, while we’re busy filling our shopping trolleys with gluten-free goodness, we’re also jamming it with junk food and alcohol, new research suggests


  • 2/30 Marks & Spencers launches stoneless avocados

    Rather than the result of genetic modification, the avocados are formed by an unpollinated avocado blossom. The fruit develops without a seed which in turns stops the growth, creating a small, seedless fruit. What’s more, the skin is actually edible, unlike a regular avocado. The flesh is much like that of a normal avocado - smooth and creamy, pale in colour and rich in flavour


  • 3/30 Office teabags contain 17 times more germs than a toilet seat, reveals study

    The average bacterial reading of an office teabag was 3,785, in comparison to only 220 for a toilet seat. Other pieces of kitchen equipment also stacked up highly in their findings, with the bacterial readings averaging at 2,483 on kettle handles, 1,746 on the rim of a used mug and 1,592 on a fridge door handle

    Getty Images/iStockphoto

  • 4/30 New study shows drinking more coffee leads to a longer life

    There is good news and a final hope for coffee addicts and lovers. You will now be able to drink coffee for longer as new study shows its can lead to a prolonged life. Scientists showed that those who drank between two and four cups of coffee a day had 18% lower risk of death compared to non-coffee drinkers.


  • 5/30 Coke Zero is replaced with Coke Zero Sugar

    Coca-Cola is pulling the plug on its Coke Zero. The much loved drink will be replaced with a ‘new improved taste’. The move, backed with a £10 million campaign, is said to come from Coca-Cola supporting people to reduce their sugar intake. Coca-Cola want people make this move while not sacrificing sugary taste of Coca-Cola.


  • 6/30 Starbucks introduce new avocado spread

    The avocado craze has grown from hipster brunch restaurants to Starbucks. Starbucks have introduced their new avocado spread earlier this year and it has the internet in debate. Some argue that it not a spread but guacamole while others question if there is any avocado in there at all. When buying the new spread you can also buy an optional toasted bagel. It is a must try for all avocado connoisseurs.


  • 7/30 New Mars chocolate bar

    The iconic British chocolate bar is about to get its partner in crime. The new bar, named Goodness Knows, will replace the gooey caramel goodness of the mars bar with oats. It is said to be more like a Florentine biscuit with a thin dark chocolate bottom. While being moderately healthy Mars says that is has ‘good intentions’. One pack has 154 calories and will sell for about 90p.


  • 8/30 Wine prices could increase because of Brexit

    Wine lovers across the UK might soon have to shell out close to a quarter more for their favourite tipple after Brexit, as a weaker pound and sluggish economy takes its toll, a new study shows


  • 9/30 Chocolate may be good for the heart

    A new study, published in the British Medical Journal: Heart, found that moderate chocolate intake can be positively associated with lessening the risk of the heart arrhythmia condition Atrial Fibrillation

    Getty Images/iStockphoto

  • 10/30 Brits throw away 1.4 million bananas each year

    British families are throwing away 1.4 million bananas that are perfectly good to eat every day at cost of £80m a year, new figures have shown

    PA/Armin Weigel

  • 11/30 Rosemary sales spike over exam time

    There has been a surge a surge in sales of the herb rosemary after a recent study found it helps improve memory. According to high street health food chain Holland & Barrett, sales of the herb have increased by 187 per cent compared to the same time last year

    Getty Images/iStockphoto

  • 12/30 Gluten-free diets 'not recommended' for people without coeliac disease

    Avoiding wheat, barley and rye in the belief that a gluten-free diet brings health benefits may do more harm than good, according to a team of US nutrition and medicine experts

    Getty Images/iStockphoto

  • 13/30 Starbucks launches two new coffee-based drinks

    Starbucks is launching two new coffee-based drinks in the UK, as it strives to tap into consumers’ growing appetite for healthy beverages. The Cold Brew Vanilla sweet cream and the Cappuccino Freddo, will both be available in stores throughout the UK from the start of May


  • 14/30 Cadbury’s Dairy Milk Tiffin is making a permanent comeback after 80 years

    The Cadbury Dairy Milk Tiffin, first produced in 1937, is making a permanent comeback to the UK. The raisin and biscuit-filled chocolate bar is being launched after a successful trial last summer saw 3 million chocolate treats – at the cost of £1.49 for each 95g bar- purchased by nostalgic customers


  • 15/30 Pizza restaurant makes ‘world’s cheesiest’

    'Scottie's Pizza Parlor' in Portland Oregon has created the world’s cheesiest pizza using a total of 101 different cheese varieties.

    Facebook/Scottie's Pizza Parlor

  • 16/30 A pizza joint in Portland Oregon has created the world’s cheesiest pizza using a total of 101 different cheese varieties. Why not eating before a workout could be better for your health

    A study published in the American Journal of Physiology by researchers at the University of Bath found you might be likely to burn more fat if you have not eaten first

    Getty Images/iStockphoto

  • 17/30 New York restaurant named best in the world

    A New York restaurant where an average meal for two will cost $700 has been named the best in the world. Eleven Madison Park won the accolade for the first time after debuting on the list at number 50 in 2010. The restaurant was praised for a fun sense of fine-dining, “blurring the line between the kitchen and the dining room”

    Getty Images

  • 18/30 Why you crave bad food when you’re tired

    Researchers at Feinberg School of Medicine, Northwestern University in Chicago recently presented their results of a study looking into the effects of sleep deprivation upon high-calorific food consumption. Researchers found that those who were sleep-deprived had “specifically enhanced” brain activity to the food smells compared to when they had a good night’s sleep


  • 19/30 Drinking wine engages more of your brain than solving maths problems

    Drinking wine is the ideal workout for your brain, engaging more parts of our grey matter than any other human behaviour, according to a leading neuroscientist. Dr Gordon Shepherd, from the Yale School of Medicine, said sniffing and analysing a wine before drinking it requires “exquisite control of one of the biggest muscles in the body”

    Getty Images/iStockphoto

  • 20/30 British dessert eating surges after people ditch healthy eating in February

    : In heartening news for anyone feeling guilty about quitting their New Year diet, it seems lots of us have given in to our sweet tooths once again. New data from nationwide food-delivery service Deliveroo reveals there was a surge in Brits ordering desserts in February compared to the first month of 2017

    Getty Images/iStockphoto

  • 21/30 US congress debates definition of milk alternatives

    A new bill has been created that seeks to ban dairy alternatives from using the term ‘milk’. Titled the DAIRY PRIDE Act, the name is a tenuous acronym for ‘defending against imitations and replacements of yogurt, milk, and cheese to promote regular intake of dairy every day’. It argues that the dairy industry is struggling as a result of all the dairy-free alternatives on the market and the public are being duped too

    Getty Images

  • 22/30 Cadbury’s launches two new chocolate bars

    UK confectionary giant Cadbury has launched two new chocolate bars, hoping to lure those with a sweet tooth and perhaps help combat some of the challenges it faces from rising commodity prices and a post-Brexit slump in the value of the pound.The company’s new products will be peanut butter and mint flavoured. They will be available in most major super markets as 120g bars, priced at £1.49, according to the company


  • 23/30 You can now get a job as a professional chocolate eater

    The company responsible for some of your favourite chocolate brands – think Cadbury, Milks, Prince and Oreo – have officially announced an opening to join their team as a professional chocolate taster. The successful candidate will help them to test, perfect and launch new products all over the world.

    Getty Images/iStockphoto

  • 24/30 MSG additive used in Chinese food is actually good for you, scientist claims

    For years, we’ve been told MSG (the sodium salt of glutamic acid) - often associated with cheap Chinese takeaways - is awful for our health and to be avoided at all costs. But one scientist argues it should be used as a “supersalt” and encourages adding it to food.

    Getty Images/iStockphoto

  • 25/30 Lettuce prices are rising

    Not only are lettuces becoming an increasingly rare commodity in supermarkets, but prices for the leafy vegetables seem to be rising too. According to the weekly report from the Government’s Department for Environment, Food and Rural Affairs, a pair of Little Gem lettuces had an average market price of £0.86 in the week that ended on Friday, up from an average of £0.56 in the previous week – that’s an almost 54 per cent increase.

    Getty Images

  • 26/30 Food School

    Kids celebrate Food School graduation with James Martin – a campaign launched by Asda to educate young people on where food comes from. New research has revealed that children across the UK just aren’t stepping up to the plate when it comes to simple facts about the food they eat – with almost half of children under eight not knowing that eggs come from chickens


  • 27/30 ‘Do-It-Yourself’ restaurant

    To encourage more people to cook and eat together, IKEA has launched The Dining Club in Shoreditch – a fully immersive ‘Do-It-Yourself’ restaurant . Members of the public can book to host a brunch, lunch or dinner party for up to 20 friends and family. Supported by their very own sous chef and maître de, the host and their guests will orchestrate an intimate dining experience where cooking together is celebrated and eating together is inspirational

    Mikael Buck / IKEA

  • 28/30 Ping Pong menu with a twist

    Gatwick Airport has teamed up with London dim sum restaurant Ping Pong to create a limited edition menu with a distinctly British twist; including a Full English Bao and Beef Wellington Puff, to celebrate the launch of the airport’s new route to Hong Kong

  • 29/30 Zizzi unveil the Ma’amgharita

    Unique pizza art has been created by Zizzi in celebration of the Queen’s 90th birthday. The pizza features the queen in an iconic pose illustrated with fresh and tasty Italian ingredients on a backdrop of the Union Jack

  • 30/30 Blue potatoes make a comeback

    Blue potatoes, once a staple part of British potato crops, are back on the menu thanks to a Cambridge scientist turned-organic farmer and Farmdrop, an online marketplace that lets people buy direct from local farms. Cambridge PhD graduate-turned farmer, Adrian Izzard has used traditional growing techniques at Wild Country Organics to produce the colourful spuds, packed with healthy cell-protecting anthocyanin, which had previously disappeared from UK plates when post-war farmers were pushed towards higher-yielding varieties

Earlier this year, France has passed a law banning supermarkets from throwing away or spoiling unsold food.

Meanwhile, the UK’s first food waste supermarket has opened in Pudsey, near Leeds in September.

According to an investigation by the Evening Standard, supermarkets are throwing away £230m of edible food across the country.

Independent News Email

Please enter an email address Email address is invalid Email cannot be used. Try another

or register with your social account


Related Notes
Get a free MyMarkup account to save this article and view it later on any device.
Create account

End User License Agreement