icon-cookie
The website uses cookies to optimize your user experience. Using this website grants us the permission to collect certain information essential to the provision of our services to you, but you may change the cookie settings within your browser any time you wish. Learn more
I agree
Summary | 14 Annotations
nsumers who have all demonstrated an interest in a particular topic. To determine whether someone qualifies for a given affinity audience, Google considers factors like search history, fre
2019/11/09 01:49
an affinity audience is a group of consumers who have all demonstrated an interest in a particular topic
2019/11/09 01:55
Google considers factors like search history, frequently visited web pages, and so on.
2019/11/09 01:56
If this were your company, you’d traditionally reach prospects by targeting keywords such as “tent for camping.” With an affinity audience, you’ll be able to target that keyword while simultaneously targeting users who’ve shown an enthusiasm for the outdoors.
2019/11/09 01:57
Layering affinity audiences on top of your search keywords will make it easier to cut through the holiday marketing noise
2019/11/09 02:01
layering affinity audiences on top of your keywords.
2019/11/09 02:01
if I spend weeks searching queries like “men’s jeans” and visiting ecommerce websites
2019/11/09 02:03
Google will likely place me in the in-market audience for Apparel & Accessories
2019/11/09 02:03
That way, retailers that sell men’s jeans can easily reach people like me
2019/11/09 02:04
Soon, in-market audience targeting will get even more robust with the introduction of seasonal event segments
2019/11/09 02:04
subcategories of consumers who are actively researching and comparing products in preparation for an upcoming holiday or event
2019/11/09 02:04
In other words, seasonal event segments for in-market audiences will allow you to differentiate between consumers who are interested in your business in general and consumers who are interested in your business for a specific reason.
2019/11/09 02:05
With the Black Friday in-market segment, you can reach people who are specifically looking to buy apparel from retailers running pre-holiday promotions. With this in mind, you can write your messaging accordingly: “Winter Coats for Women│Limited Time Black Friday Sale.”
2019/11/09 02:05
Remember—the general purpose of rolling out affinity audiences for search is to allow you to refine the reach of your text ads and drive an increase in conversion rates.
2019/11/09 02:06